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Privacy Policy

The Los Angeles County Metropolitan Transportation Authority (Metro) respects your privacy. The following describes our Privacy Policy in relation to the information you submit via shop.metro.net, and how it is used.

Personal Information

We may request personal information when you submit feedback on our Contact Us form. You may also be asked to provide information when subscribing to an email newsletter, email alerts (through Emma email marketing, WordPress ) through purchasing the merchandise online. This personal information may be in the form of your name, email address, phone number, street address, etc. For example, you may be asked to provide an email address and name if you'd like the Agency to respond to input provided via feedback form or survey (through Wufoo Forms and Poll Daddy ). The personal information you voluntarily provide is used to fulfill a request. Metro may use this information to inform you of service information, promotions or other news of value to you as a transit customer. Metro or its contracted vendors do not sell, trade, or rent your personal information to anyone, or disclose personal information except:

When the purpose and manner of the disclosure has been disclosed to you prior to your providing the information; or When disclosure is required by law.

Log Activity for Statistical Analysis

Metro tracks activity and site function on its website in the form of log files on its web servers. These logs are analyzed by third-party statistical analysis software solutions such as Google Analytics - providing visitor activity trend data. The data gathered is used to better organize information contained onsite and to improve the user experience for our customers. These files merely logs visitors to the site - usually a standard procedure for hosting companies and a part of hosting services' analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user's movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

This information is not used to identify our visitors on an individual level.

Cookies and Web Beacons

Cookies are small files which can be placed on your computer by web servers when you visit certain sites; cookie placement helps us increase the website’s general effectiveness for visitors. These files may contain information such as ID's and passwords, personal information, or preferences. During your visit, the server can access these files to help personalize pages or allow you to affect e-commerce more easily. Metro does not set cookies from any page in the metro.net domain. Our e-commerce and lobbyist registration pages set cookies with login information only for the convenience of customers who use these areas repeatedly.

Metro uses third party advertisements to support our sites. Some of these advertisers (such as Google Adsense, Google Admob, Facebook, and other third party sites) may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. Cookies are set and read by Google, Facebook and other third party sites. This is generally used for geo-targeting purposes (showing Los Angeles real estate ads to someone in Los Angeles, for example) or showing certain ads based on specific sites visited (such as showing travel ads to someone who frequents travel sites).

Metro also uses Adsense, Admob, Facebook or other third party remarketing, sometimes called retargeting, to market our website(s) across the Internet. Google, Facebook or other third party sites place a cookie on a browser. Google, Facebook or third party sites reads cookies and may present a Metro ad on a 3rd party site. You may opt out of Google’s remarketing by visiting the Google Ad Settings page . If you are concerned about 3rd party cookies presenting ads by Google and other ad networks, you may visit a broader opt out page at the Network Advertising Initiative. You may opt out of Facebook remarketing by visiting Facebook Ads preferences.

If you are concerned about privacy, you may set up your browser not to accept cookies, or you can delete them from your hard drive once you leave the section. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts. By using Metro's website, you consent to the collection and use of information as described above. You can opt out of Google tracking at any time by visiting the Google Ad Settings page. You can opt out of Facebook tracking at any time by visiting Facebook Ads preferences.

You will be informed of any changes to the policy as it relates to your personal information.